Privacy Policy

Last Updated: September 13, 2023

Welcome to World Floors Direct’s Privacy Policy. This policy outlines how World Floors Direct collects, uses, and shares personal information. By engaging with our website or services, you consent to the practices described in this Privacy Policy.

1. Introduction

This Privacy Policy applies to all interactions with World Floors Direct, including our website, web pages, interactive features, applications, widgets, blogs, social networks, social network “tabs,” and other online or wireless offerings that link to this policy. Regardless of how you access our services, this policy is designed to protect your privacy.

2. Information Collected

World Floors Direct collects various types of personal information, which may include:

• Contact Information: Name, email address, mailing address.
• Billing/Shipping Information: Payment card numbers, shipping addresses.
• Technical Information: IP address, MAC address, browser type, operating system, device information, web pages visited, and the domain from which you accessed our website.
• Usage Information: Data related to your interactions with our website, such as the date and time of visits, pages viewed, time spent on the site, search terms used, and more.
• Non-Personal Information: Aggregated data used for statistical analysis and research.

Additionally, if you apply for employment with World Floors Direct, we may request job-related information, background details, and resume information.

3. Sharing of Personal Information

World Floors Direct may share personal information with the following categories of recipients for business purposes:

• Advertising or social networks
• Data analytics providers
• Internet service providers
• Marketing partners
• Pro Premier Rewards administrators
• Operating systems and platforms
• Payment processors, financial institutions
• Professional services organizations (e.g., auditors, law firms)
• Other service providers supporting our retail services (e.g., shipping, fraud prevention, insurance carriers)

Please note that World Floors Direct does not engage in cross-context behavioral advertising.

4. Categories of Personal Information

For reference, the specific categories of personal information we may collect include:

• Identifiers
• Additional categories as described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
• Demographic Information
• Commercial Information
• Internet or other electronic network activity information
• Geolocation data
• Audio, video, visual, thermal, or similar information
• Inferences about your preferences or interests

Please be aware that not all of these categories may apply to you, and we only collect information necessary for our legitimate business purposes.

5. How We Use Collected Information

World Floors Direct uses collected information to:

• Fulfill product, service, or information requests
• Personalize your shopping experience
• Transmit data to third-party service providers
• Administer sweepstakes or promotions
• Tailor advertising efforts
• Measure and improve website effectiveness
• Customize online or in-store offerings
• Administer surveys
• Send marketing communications

We typically retain your personal information for the duration required to fulfill these purposes, unless longer retention is mandated by law.

6. Data Security

While we strive to protect sensitive personal information, we cannot guarantee absolute security due to the inherent nature of the internet. In the event of a data breach requiring notification, we will notify you electronically, in writing, or by telephone as permitted by law.

7. Cookies and Tracking Tools

World Floors Direct employs cookies and tracking technologies to improve security, assess website performance, deliver relevant content, and provide enhanced functionality. You can typically configure your browser to detect and reject cookies, but this may limit your use of our website.

We also use pixel tags and other technologies to measure content effectiveness, such as counting website visitors or email opens.

8. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at info@worldfloorsdirect.com.

9. Updates to Privacy Policy

World Floors Direct may update this Privacy Policy to reflect changes in our practices or legal requirements. We recommend reviewing this policy periodically to stay informed.

Thank you for choosing World Floors Direct. Your privacy is important to us.